According to Gartner, "By 2020, more than 80 percent of software vendors will change their business model from traditional license and maintenance to subscription."
Forbes.com says, "In the month of April 2017, subscription company websites had about 37 million visitors. Since 2014, that number has grown by over 800%."
The Economist survey found that, “80% of companies are seeing a change in how their customers want to access and pay for goods and services and 50% of these same companies are changing their pricing models as a result.”